P31 Overview

 

P31 Consulting is lead by the unified knowledge and skills of two professionals in the pharmaceutical industry with a combined 30 years of experience.  Our experience spans the industry from Phase I clinical trials to the sunset of pharmaceuticals.  Our leaders have:

 

• Lead teams in sales, marketing, and customer service
• Matrix management experience
• Been successfully employed by 2 of the top 5 international pharmaceutical companies
• Successfully launched and/or sold more than $10 “billion dollar” pharmaceuticals
• Worked for the top pharmaceutical market research company in the world
• Been recognized through numerous awards for outstanding individual and team performance

 

While our experience is broad and transferable, our specialties lie in specific therapeutic and business arenas.  These include:

 

Therapeutic Areas	Business Areas
Analgesics (Oral)	Business Development
Cardiovascular	Corporate Mergers/Transitions
Gastroenterology	Custom Application Development
	Marketing Research
	Sales & Marketing
	Sample Accountability
	Training and Development

 

With our knowledge, we have provided direction and focus to small and large biotech and pharmaceutical companies with challenging problems.  In addition, we have conducted research that delivered recommendations to address critical competitive issues for future product planning and knowledge assessment. 

 

 

Training

 

P31 Consulting has developed and/or facilitated the following types of training/performance improvement programs:

 

Program Type	Facilitated	Designed/ Developed	Audience
Leadership Training	X		Pharma Mid-level management (general and technical expertise)
Train-The-Trainer	X	X	Pharma Technical, Non-technical,  Marketing & Sales Administration
Selling Skills Training	X	X	Pharma Sales
Product Training	X	X	Pharma Sales, Sales Administration, Marketing & Market Research
Technical Training	X	X	Scientists, Sales & Non-sales
Database Training	X	X	Pharma Sales Administration, Marketing & Marketing Research
Computer Software: User Training	X		Pharma, Healthcare, Customer Service & Non-Profit Other
Computer Software: Manual	X	X	Pharma, Healthcare, Customer Service & Non-Profit Other
Job Aids		X	Pharma,  Healthcare & Customer Service
Evaluations		X	General

 

Additional areas in which P31 Consulting has training/performance improvement experience include: Career Development, Coaching, Delegation, Goals and Objectives, Instructional Design, Interviewing and Selection, Managing Change, One-on-One Training, and Problem Solving & Decision Making.

 

 

Marketing

 

P31 Consulting develops marketing tools and solutions that provide continued, consistent, and exceedingly successful results for its clients. Examples include:

 

• International Faculty Development Programs (EMEA, Asia Pacific and the Americas)
• Marketing Manager Job Descriptions
• Marketing Plan Development
• Product Development
• Product Marketing

 

 

Information Systems

 

P31 Consulting provides its clients with the additional IS skills of database design, development, implementation, and training.  IS-related skills, application and knowledge include:

 

• Administrative Processes Automation
• Customized Database Design
• Data Processing Automation
• Database Product Development
• Power MS Excel
• Program and Project Management
• Project Management Tool Development
• VBA Programming

 

P31 Consulting regularly receives feedback from its clients that our unique and consistent ability to interpret marketing’s requirements into IT language and interpret IT’s resources and abilities into marketing language enables them to seamlessly achieve organizational goals and objectives.

 

 

Other Consulting Experience

 

·         Program Management

·         Strategic Market Partnerships

·         Strategic Plan Development

·         Strategic Support to Practice Areas

 

 

Professional Background

 

Wendy S. Ellis Green

Partner

 

Wendy Ellis Green has worked in the pharmaceutical industry for over 10 years and has a strong background in Marketing and Marketing Research.  Wendy’s career titles have included Product Manager, Marketing Manager and Marketing Director.  Her therapeutic area concentration has been Cardiovascular, however she is also knowledgeable about Gastroenterology, Rheumatoid Arthritis and Osteoarthritis.  Wendy's sales and marketing creativity is balanced by a dual Bachelors degree in Mathematics and Computer Science.

 

In Wendy’s role of Product Manager, she had the opportunity to evaluated the client use and effectiveness of promotional databases.  With her pharmaceutical sales and marketing knowledge, Wendy was able to immediately recommend and implement changes to data collection SOPs to increase the accuracy of the promotional data.  In addition, Wendy assisted with several methodology modifications designed to prepare the way for future product enhancements. 

 

With the combination of IT and pharmaceutical data and analytics knowledge, in 2001 Wendy developed and delivered the first e-commerce, pharmaceutical data tool to the industry.  This web-based prescriber database tool allowed users to purchase and download lists of prescribers according to specific selection criteria.  Users would make selections according to their needs, purchase the list, then, within 48 hours, receive their uniquely-defined list of prescribers.  The prescriber list contained prescriber demographic information and prescription (product and market) data.  Wendy oversaw the successful launch and training of this product and it is currently used by more than 40 pharmaceutical companies in the US.

 

Throughout Wendy's career, she has been driven by the customer satisfaction in the service she provides.  This passion has grown and has been increasingly realized by her clients and personally satisfied through her work as a consultant. 

 

  

Tish Baldez

Partner

 

Tish has enjoyed a successful 20-year career of diversified experience in sales management, project management and sales in the pharmaceutical and healthcare industries which includes working for several of the worlds leading pharmaceutical companies.

 

Tish's strength lies in her ability to facilitate opportunities for others to work successfully together. Having served as a leader in a matrixed business environment, Tish applies her knowledge of and experience in successful collaboration with P31 Consulting's clients to ensure their individual, team and corporate success. Tish has designed and led effective cross-functional teams, managed technical, non-technical and sales professionals, and managed multimillion dollar budgets. The successful design, implementation and management of a drug information center for an innovative pharmaceutical company is one of her many credits.

 

Tish regularly designs and facilitates domestic and international training/performance improvement programs with specific emphasis on leadership, consulting, business development and sales.  As a Bridges Certified (Change Management) Instructor, Tish is qualified with both the certification and a proven history of successful implementation of organizational transition initiatives.

 

An added skill that P31 Consulting's clients find invaluable is Tish's Power MS Excel and VBA programming skills. While serving in consulting leadership/management roles, Tish has leveraged these skills to manage the design and implementation of custom database applications, assist clients in automating data processes and improve administrative processes for technical professionals.