'The Power of Visual Communication' from P31 Consulting, LLC

The Power of Visual Communication

Posted: May 16, 2014

Have you ever seen an experienced speaker use an awful slide or visual? You know, way too much on the page – the visual is totally polluted with text and graphics that require long explanations in order to understand them. And the only person who understands the visual is the one who authored it.  Not great, right?


Or, have you attempted to give feedback to someone regarding that awful slide they created and they defended it rather than consider how they might improve it? You know how that conversation goes...you provide suggestions regarding how the visual might be enhanced to better help the audience understand the message. They tell you that they will 'talk to it'. You've had those conversations, right? I hate to admit it, but I've been on both sides of that conversation. Did I just admit that? :)

While our verbal explanations are needed and helpful, effective visuals (notice, I wrote ‘effective visuals’!) enable our audiences to remember and retain what we are communicating better than verbal commentary alone. 

Some studies show that we remember:

  • 10% of what we hear
  • 20% of what we read
  • 80% of what we see and do

Do you see a pattern? The more we engage our visual senses, the more we increase what we remember. Check this out…



How are you using visuals to engage and enhance the effectiveness of your communications?

Email me at tish@p31-consulting.com or Tweet @P31_LLC_USA to let me know what you think about the power of visual communication.




The Power of Communication Infographic is courtesy of Wyzowl.  Wyzowl is a team of creatives whose mission is to help its clients get their messages across more effectively. They are also the creators of Animated Explainer Videos – amazingly, effective visual communication.


© 2014 P31 Consulting, LLC


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